Hi, I see version X has just been released.
I know every release a few people complain about the price, this time I’m going to join them
I also know it’s my choice whether to upgrade or not.
The full purchase price for v version X is a superb deal for someone who doesn’t own the v collection, absolutely no doubt in my mind about that.
But for me, the upgrade price is a little steep.
My first edition was v6, then v7, then v8.
I also missed my sq80 so when Arturia launched that, I bought it.
When v9 was released, I already owned the sq80, the only other new synth I wouldn’t have minded owning was the korg ms-20, but while it looks interesting, it’s never been in my “must have/I want” list and to be honest, with the rest of the v8 collection and the other libraries such as Komplete that I own, I doubt I would have touched it.
The upgraded piano v was also interesting but again, the amount of pianos I own from other manufacturers, well I couldn’t justify the price to upgrade
I think Arturia might have a problem here, I’m 60 next year, any synth I lusted over but couldn’t afford in the 80s, Arturia has already released.
I suspect this also applies to those a lot younger than me, any classic synth they want, Arturia has already released in previous v collections?
So today I discover v collection X has been released.
The three biggies I own are Komplete 14 collectors edition, Omnisphere and V8, between those (and I find I rarely use Omnisphere) I have virtually everything I need.
So when I saw a YouTube vid advertising Arturia VX, I thought, “wonder how much to upgrade, if I can buy it for €150 or less I’ll buy it now”
But I look, and to upgrade from v8 is €299
The problem for me is I look at the v9 and VX additions, and there’s nothing (except for sq80 that I already bought) in them that makes me even slightly feel “want”.
And at €299 euros, I can’t justify it either, for €150 I’d have bought instantly for the updates and to have a few things extra to play around with, but again, for me, nothing really screams out “want”.
Hopefully I’m wrong and am a lone voice, and thousands will rush to upgrade, but I still think for most v collection lovers, their dream synths are already here.
Obviously you have to make money and if I’m wrong you will make loads (I hope I am wrong)
But if I’m right, you need to ask yourselves which is better, say 100 existing customers prepared to pay €299 to upgrade or 1000 existing customers prepared to pay say €150