Keylab Essential doesn´t remember the Device memory

Hello
I got the Keylab Essntial 88. I programmed the User 1 preset to my liking but always after starting Cubase 13 Pro and loading any project it resets to “DAW” automatically. I know exactly that when the Keyboard was new “USER 1” was always remembered, even after closing and restarting Cubase. What has changed?