I watched that a while back. Great talk! Considering the challenges, it’s amazing that DAWs are half as good as they are.
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I’m in the ‘the last thing the world needs is another DAW’ camp.
Try a few until you find the one you need. I also stopped using StudioOne due to directions that Presonus, then Fender went in. But also because Apple started adding really useful features into Logic Pro so I’m predominantly back with that.
Arturia can keep their focus on their great plug-ins and synths, don’t need to be distracted by another product line that’s even more complicated.
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I would just be happy to see just one or two clear, unambiguous Analog Lab version with clear understanding of their mission, as well as better transparency of and expansion on the really useful features it already has.
On the subject of DAWs and a future with MIDI 2.0
What most people don’t get is that with broader acceptance of MIDI 2.0 we won’t need most of the proprietary features we typically depend on in a DAW.
With a significantly more powerful network-aware infrastructure, the developers of hardware and software synthesizers and effects will be able to focus on the core functionality of their diverse visions, and the DAW market deprived of their closed platform, walled garden economics will be forced to honestly compete for our meager, hard-earned funds.
The major DAW manufacturers will finally have to prove they offer real advantages in how they assist with composition (not Ai slop), aiding in arrangement and orchestration across multiple related compositions, post-production mixing, and of course a special niche for engineers and artists collaboration during life performance.
For example, my current project using UMP MIDI 2.0 CI over POE++ with a USB4/Thunderbolt Hub extension, synchronizes not only the music, but haptics, lighting, mechatronics, and 2.5D vector animation all triggered by MIDI 2.0 mediated motion capture.
Just to add my two 'penneth: I DON’T think Arturia should develop as DAW.
There are plenty of decent DAWs available and they would face a lot of competition for a likely small share of the market. After all, if they did develop one, how many of us are going to switch to it after years of learning our DAW of choice?
I also feel that should build on their strength of creating plugins, be they synth or FX and develop more hardware like the Minifreak.
Maybe thats just me…
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It’s not just you.
There are a plethora of DAWs currently, some of them are even free for non-commercial use, and all are capable of results people could have only dreamed of a few decades ago.
The ‘old model’ of the music business might be dead now, but there’s NEVER been a better time for musicians in terms of tech to make music with, both in terms of availability and cost.
I’d rather Arturia stick to what they know and are EXTREMELY good at, rather than try and diversify into other areas that are already highly competitive.
Just MHO!
(I do not work for Arturia, so any opinions are my own).
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